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TARGET MARKET SEARCHES

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TARGET MARKET SEARCHES

Each successful import and export plan starts with meticulously studied market search. This study plays an active role from planning the export until the determination of market entrance strategies, and from the consumer behaviours and demands analysis until generation of the price policy. In terms of the producer firm, when thinking about the market search that will be organized for the first time, this process will be more hard for the firm as this period is not an easy period for the firms which has not made and organization about reaching confidential information and sources about the market that they do not have any former knowledge before. If correct actions are not taken this situation will lead to taking wrong decisions and so cause unsuccess in the export area. Making “market search” does not mean only participating in international fairs. The sectoral fairs provide you identify your competitors and potential customers who take place and come to that fair because there are many customers and competitors who could not come to that fair. For this reason , we are making needed market searches for the firms which deal with foreign trade, and provide them to reach their target markets in the shortest time and most effective way. 

 

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